Bob Caspe

Currently, I offer consulting and educational services in the fields of innovation and entrepreneurship.

Formerly, I founded and served as the CEO of the IEC where we focused on entrepreneurship education and on bringing non-US technology companies into the US market.

Before that, I was teaching "Marketing for Entrepreneurs" at Babson's MBA Graduate Entrepreneurship program and doing some consulting for small high-tech startups.

I've started 3 high-tech companies. The first was in the medical instrumentation business where we built array processors and nuclear medicine systems. The second, Leaf Systems, Inc. was in the newspaper imaging business and also built one of the world's first digital cameras for professional use. My third company was in the consumer imaging business where we sold a variety of digital cameras and accessories through retail channels and through infomercial direct marketing.

Therefore, I've been exposed to a variety of B2B and B2C marketing channels. As well I understand how to source product in Asia. I am familiar with many of the issues that challenge small companies.