Presenting Your Best: Marketing Campaigns and Creative Content
About this course
Learning Objectives
- Explore the stages of campaign development from customer persona to creative content and activation components
- Understand course fundamentals through a customer focused solar campaign by AllEarth Renewables (case study)
- Address activation channels including content marketing, PR, social media, online digital ads, and the use of tools including Faraday for identification of prospects
Course outline
Module 1 • 4 assignments
Watch the Lecture, Download Slides + An Interactive Tool
- Lecture Slides (.pdf)
- Interactive Tool (.pdf)
- Lecture (01:01:40 hours)
- Enroll in Session 4
Author
Glenna Wiseman
Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...