Solar
Marketing and Sales
Business Growth
Introduction to Ethics in Solar Sales
About this course
Solar Energy sales are an opportunity to establish a trusted foundation with the customer. This foundation should be built on solid communication, reliability and professionalism. When salespeople embody values that include honesty, integrity and transparency this fosters trust that results in more contracts signed and customer referrals provided. The importance of fundamental ethical sales principles is evident by the upcoming establishment of official ethical standards by major certifying and education entities across the industry.
This course provides direction and education into how to incorporate ethics in the solar sales process to help you drive business through positive customer referrals and meet the new industry standards. This course is perfect for new or experienced solar salespeople and anyone who is a part of the residential or commercial customer acquisition process.
This course was created by ReVision Energy in partnership with HeatSpring and Subject Matter Experts from the Amicus Buyers Group.
Topics covered:
- Solar Sales
- Sales Ethics
- Solar Policy
Course Outline: 9 Modules, 60 mins to complete
- Introduction to Ethics in Solar Sales
- Fundamentals of Ethical Sales Practices
- Ethical Challenges in Navigating Complex Policies
- Driving Business Through Adherence to Values
- Incentivizing and Measuring Ethical Sales
- Common Pitfalls in Solar Sales
- Ethical Decision-Making in Practice
- Implementing Ethics in Daily Sales Activities
- Conclusion and Commitment to Ethical Excellence
Learning Objectives
- Analyze sales and marketing material to identify potential ethical pitfalls.
- Apply a structured approach to ethical decision-making.
- Apply customer-centric communication methods to the sales process to address customer's unique needs without resorting to unethical and high-pressure tactics.
- Define honesty, integrity, and transparency and describe how each principle directly contributes to building customer trust.
- Measure the performance of individuals and teams using tools and metrics that incentivize ethical standards and practices.
- Explain how factors such as policy, system purpose, equipment limitations, and customer needs can create ethical dilemmas throughout the sales process.
- Incentivize ethical practices in solar sales across teams and organizations.
Course outline
3 modules
1 - 2 hours to complete
1:07 hours
of video lectures
Welcome • 3 assignments
Orientation Materials
Welcome • 3 assignments
Orientation Materials
This is a free course. We take pride in our free courses, but keep in mind that this is only a taste of what we do in a full HeatSpring course. You can get started immediately after you enroll.
- Introduction to Ethics in Solar Sales (03:00 minutes)
- Set up email notifications and your student profile
- Introduce yourself on the discussion board
Module 1 • 8 assignments
Introduction to Ethics in Solar Sales
Module 1 • 8 assignments
Introduction to Ethics in Solar Sales
- Fundamentals of Ethical Sales Practices (09:35 minutes)
- Navigating Complex Policy (10:21 minutes)
- Driving Business Through an Adherence to Values (09:11 minutes)
- Incentivizing and Measuring Ethical Sales (07:01 minutes)
- Common Pitfalls in Solar Sales (09:09 minutes)
- Ethics in Practice (09:55 minutes)
- Ethics in Practice Scenarios
- Implementing Ethics in Daily Sales Practices (06:29 minutes)
Conclusion • 3 assignments
Feedback and Additional Resources
Conclusion • 3 assignments
Feedback and Additional Resources
This is our last module but you still have access to the all of course materials so keep working and you'll be able to complete the course at your own pace. Enjoy the course and keep in touch!
- Closing Up and Moving Forward with What you Have Learned (02:15 minutes)
- Feedback: 2-minute Exit Survey
- Certificate of Completion: Request a Certificate
Continuing Education Units
Approved NABCEP CEU Hours
| NABCEP Credential | Advanced Hours for Exam | Recertification CEU Hours | NEC | JTA | RE Elective | Building or Fire Code |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 1 | 1 | 0 | |
| 0 | 1 | 0 | 0 | 0 | 0 | |
| 0 | 1 | 0 | 1 | 1 | 0 | |
| 1 | 1 | 0 | 1 | 1 | 0 | |
| 1 | 1 | 0 | 1 | 1 | 0 | |
| 1 | 1 | 0 | 1 | 1 | 0 | |
| 0 | 1 | 0 | 0 | 1 | 0 |
Instructor
Frequently asked questions
Full FAQHow does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. Pre-order courses are available on launch date. This course is self-paced and you can set your own schedule to complete the materials. You can begin the lecture videos and other course materials as soon as you enroll. During your year of access the instructor will be in the course answering questions on the discussion board every Friday. After successfully completing the course, you will be able to generate a certificate of completion.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Will the instructor really answer my questions during this course?
Yes! This is an instructor-led online course. You can ask questions on the discussion board and get prompt answers from your instructor. It varies by instructor and by course but typically instructors check-in between daily and weekly to check quiz results or project work, review and respond to discussion board questions and read survey responses. Check the enrollment page for specific information about each instructor's check-in frequency.
Is there a certificate of completion?
Yes, when you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our LinkedIn integration.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your team.
