Increasing Residential Heat Pump Water Heater Sales

About this course
- Understand heat pump water heater technology and its advantages over traditional water heating systems.
- Communicate effectively with customers by identifying their unique water heating needs and providing tailored solutions.
- Utilize proven sales techniques to introduce HPWH technology in a way that aligns with customer priorities.
- Identify and address common misconceptions and obstacles to adoption.
- Ask the right questions to guide customer decision-making and recommend appropriate HPWH solutions.
- Leverage incentives, rebates, and financing options to make HPWH upgrades more accessible and attractive to customers.
- Develop a follow-up strategy to maintain customer interest, close sales, and build long-term relationships.
- Use customer testimonials and referrals to expand business opportunities and strengthen credibility in the market.
Learning Objectives
- Understand heat pump water heater technology.
- Learn to communicate with customers and learn about their water needs.
- To train industry professionals in sales techniques.
- To identify misconceptions and obstacles to adaptation.
- Train industry professionals on how to ask the right questions to identify problems.
- Equip customer facing employees with the tools to confidently suggest HPWHs to suitable customer.
- Demonstrate understanding of heat pump water heating decision making and consumer benefits.
This course is included in this bundle
Course outline
Module 1 • 17 assignments
Heat Pump Water Heater Sales Strategies and First Call
- Summary and Objectives
- Episode 1 - How can I increase my heat pump water heater sales? (08:35 minutes) Preview
- Episode 1 Quiz
- Episode 2 - How can I naturally introduce heat pump water heaters into customer conversations? (04:34 minutes)
- Episode 2 Quiz
- Episode 3 - How can I overcome customer objections and clear up misconceptions about heat pump water heaters? (04:11 minutes)
- Episode 3 Quiz
- Episode 4 - How can I tailor my sales approach to different customer personalities? (04:34 minutes)
- Episode 4 Quiz
- Episode 5 - How can I use incentives, rebates, and financing to help customers commit to a heat pump water heater? (05:06 minutes)
- Episode 5 Quiz
- Episode 6 - How can I effectively follow up and close more sales? (04:09 minutes)
- Episode 6 Quiz
- Episode 7 - How can I use referrals and testimonials to strengthen my sales strategy? (03:46 minutes)
- Episode 7 Quiz
- Episode 8 - How can I build long-term customer relationships and encourage repeat business? (03:53 minutes)
- Episode 8 Quiz
Module 2 • 2 assignments
Additional Learning Resources
- Guiding Questions
- Plug-In Heat Pump Water Heater Field Study Findings & Market Commercialization Recommendations
Module 3 • 2 assignments
Course Review
- Course Summary
- Cumulative Course Quiz
Module 4 • 2 assignments
DOE Energy Skilled™ Recognition Participation
- DOE Energy Skilled Recognition Program
- Mandatory Form for Energy Skilled Recognition
Authors
D+R LEARN approaches education and engagement differently than most industry trainers. Our mission is to enable learners to gain the knowledge and skills necessary to implement clean technologies—not just hear about them. We collaborate with industry experts to develop our content, and we draw on extensive instructional expertise to create interactive, engaging learning...

Lester Terrance
Lester Terrance has been active in the HVAC industry since 2003, including 12 years in the United State Air Force, seven of those years serving as HVAC Field Supervisor at the US Department of State. He is a licensed Master HVAC in the states of Maryland and Virginia, an EPA Certified Universal Technician, and an Authorized Overseas Certified Technician (Multistack)....