Efficient Activation: Tools and Strategies for Efficient Campaign Delivery

“Efficient Activation: Tools and Strategies for Efficient Campaign Delivery” explores building more money into your solar installation marketing budget through co-op funds and using the resources you have the most effectively.

This lecture features special guest, Pamela Cargill, Principal of Chaolysti. Pamela specializes in organizational development and operational effectiveness in residential solar. She is applying her decade of experience spanning the entirety of residential solar operations including design engineering, project management and installation, process design/automation, operations strategy, and software planning and integration.

This lecture is focused on helping students in these key areas of solar marketing:

•Access new research to understand commonly used marketing tools and their perceived
 effectiveness
 •Secure more $$$ into your campaigns
 •Solar installer co-op development tool including tips on securing co-op funds from solar component manufacturers and tips for implementation
 •Use the $$$ you have to deliver campaigns more effectively
 •Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting

This course is part 4 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.