Digital Marketing Strategies to Grow Your Solar Business - Self Study
About this course
This is a huge opportunity for solar companies to grow. With so many companies vying for this new business, how will your company set itself apart from the masses?
In this free short course, solar marketing experts from across the industry join a conversation to talk about what has worked and how you can apply their lessons learned to your own growing solar business.
Panelist are:
- Charlie Saginaw of Bodhi Solar
- Bill Hoelzer of Volta Strategies,
- Melanie Kelly of Pivot Energy
- Gustavo Arce of Creative Solar
This was originally recorded as a webinar with the recording available after the live event.
Course outline
Module 1 • 10 assignments
Digital Marketing Strategies for Solar Companies
- Introduction & Welcome (01:27 minutes)
- Gustavo Arce - Creative Solar (08:04 minutes)
- Bill Hoelzer - Volta Strategies (11:16 minutes)
- Volta Strategies Email Templates Download
- Interested in joining Volta Strategies newsletter?
- Charlie Saginaw - Bodhi Solar (10:54 minutes)
- Melanie Kelly - Pivot Energy (10:21 minutes)
- Question: What are some common mistakes that solar businesses make when it comes to digital marketing? (07:33 minutes)
- Question: How do you create solar buyer personas? (06:16 minutes)
- Question: How often do you see sustainability as the motivating factor for going solar? (03:51 minutes)
Authors
Bill Hoelzer is a marketing professional with more than 10-years of experience in solar and energy efficiency. He runs [Volta Strategies](https://voltastrategies.com/), a marketing partner for residential solar installers. Volta Strategies is best known for helping solar installers grow profitably by doing more business through word-of-mouth and digital marketing.
Charlie Saginaw
Melanie Kelly
Melanie C. Kelly is an ESG-focused marketing and client experience executive that nurtures startups into industry-leading companies by developing unique human-centered brands and marketing strategies. With 20 years of marketing experience and nine years in the solar industry, she's supported organizations through high growth periods by leading acquisition and retention...
Gustavo Arce
