Melanie Kelly

Melanie C. Kelly is an ESG-focused marketing and client experience executive that nurtures startups into industry-leading companies by developing unique human-centered brands and marketing strategies. With 20 years of marketing experience and nine years in the solar industry, she's supported organizations through high growth periods by leading acquisition and retention campaigns, developing strong company cultures, change management strategies, and operational processes that help teams and scale with growth. Melanie is Pivot Energy's Vice President of Marketing. Her efforts have gained Pivot recognition in top-tier publications like Forbes and Bloomberg, and the company has seen a 180% increase in installed solar capacity. In her earlier career, she was a community solar pioneer, setting the standard for industry-wide subscription language and leading campaigns that resulted in over 8,000 residential community solar subscribers in 9 months, equaling over 80 MW of ground-mounted photovoltaic projects.