Leverage Customer Education to Drive Sales & Loyalty for Your Products
About this course
Every solar, storage, software and heat pump manufacturer should provide training for their customers. Here's why:
- Customers who are trained sell more of your product and make fewer mistakes, causing you fewer headaches
- When your customers invest in learning about your products, they are more loyal and have a higher lifetime value
- Training is an amazing opportunity to collect user feedback that you can use to make your future products better
James Altman & Jason Gorman from Jackrabbit are learning experience designers. They help companies build great learning programs and are the perfect experts to help you launch - or level-up - your product education program.
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Learning Objectives
- Align critical stakeholders around a unified vision for the customer education program to avoid variations in understanding and approach.
- Implement strategies to effectively manage budget and project timelines, while accounting for learner feedback to continuously improve the education program.
- Standardize learning design practices to ensure consistency and rigor, reducing reliance on disparate "best practices."
- Identify and develop the necessary skills within the team to support the education program effectively.
- Create a cohesive, integrated learning technology stack to streamline resources and measurement processes.
- Develop a standardized playbook to ensure consistent quality across the program and prevent the team from reinventing the wheel.
Course outline
2 modules • 3 assignments • 1 hour to complete
Module 1 • 1 assignments
LIVE WEBINAR: September 25th @ 1pm eastern (USA)
- Link to join the LIVE webinar session
Instructors
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Experienced strategist focused on innovation in e-learning. Practitioner of Learning Strategy & Design with broad experience developing digital learning experiences. Built and managed teams in #edtech, Organizational Development, Training, and Adult Learning. Very proud holder of an MSLOC (look it up!) focused in Adult Learning & Performance from Northwestern University. Learn more
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As Founder and CEO at Jackrabbit Learning Experience (jackrabbitlx.com). Jackrabbit LX is a consulting, design, and development agency for organizations that create online courses or programs. We help our clients envision, design, and scale online learning programs tailored to their needs. We’re fortunate to work with a variety of healthcare organizations, higher ed... Learn more
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I focus on accelerating the just transition to a carbon-free economy through national and international efforts to cultivate a diverse, highly skilled workforce. My inspiration is ensuring that the clean energy transition 'shifts the paradigm' to help address historic inequities. My strategy is helping to build effective workforce systems focused on empowering people,... Learn more
